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ROXY, SAINT JEAN DE LUZ, FRANCE

Sr. Global Art Director, Global Brand Marketing 2013-Present

  • Develop 360º campaigns and vision to Implement the Global strategy throughout all ROXY Creative.
  • Responsible for Managing the ROXY Art Department- set protocol, hires and manages creative personnel and manages work flows, timelines, production budgets and resources.
  • Responsible for building all photographic briefs based off of strategic goals.
  • Manage global calendars, deadlines and ensuring creative department has the assets they need to manage through all global calendar deadlines.
  • Work directly with ROXY M&D, Marketing and Sales departments to ensure ROXY marketing tactical needs are met from a creative and visual standpoint. Act as the gatekeeper for all Global projects flowing in and out of the department.
  • Responsible for managing outside agencies; communicate the strategy, write creative brief and communicate deadlines when appropriate.
  • Responsible for overseeing visual look and tone for all collateral, ads, photos, job requests and overall concept for ROXY.
  • Responsible for art direction for ROXY, including: seasonal concept, templates, Retail, POP, ads, hang tags, photo shoots, etc.
  • Responsible for creation of ROXY branding tools, including: logo usage manual, press kits, stationary, business cards, etc.
  • Create marketing guides, including: logo usage, Retail, POP, ads, photo picks.
  • Oversee art direction of quarterly line guides, including: templates, layouts, pagination, graphics, branding verbiage, photo shoots, hang tags.

 

EDDIE BAUER, SEATTLE, WA

Managing Art Director, Photography 2010-2013

  • Art direction, page layouts, catalog pagination and key marketing stories for each season.
  • Development of seasonal photo plan and design of photo plan presentation.
  • Primary Photo Art Director Active and First Ascent.
  • Focus on brand/advertising photography.
  • Ad design for Eddie Bauer and First Ascent.
  • Partner with Multi-media Producer to create expedition photo plans.
  • Partner with the Senior Art Director of Retail Design to select images for in-store signage and presentations.
  • Develop and execute catalog design and development as needed.
  • Execute test shoots. Product. Location. Brand. Explore fresh POV.
  • Manage large crews on location: photographers & photo crews, stylists, h&m, producers, models, athletes, art directors.
  • Art direct photographic assets for assigned catalog pages.
  • Responsible for the editing, organizing and final selection of all assigned photography.
  • Identify and recommend solutions to graphic design in partnership with catalog team.
  • Provide clear photo retouching direction and color correction as required, to print production regarding reproduction of individual images.
  • Provide input in the development of new processes that improve overall quality and work flow.
  • Promote teamwork and a pro-active work environment to achieve team/company goals.
  • Expert skills in technologies that support the process.

 

DC SHOES INC, VISTA, CA

Director of Publications 2008-2010

  • Manage department of nine, designers, photographers, and photo studio.
  • Provide art direction for photo shoots, page layouts, catalog pagination and key marketing stories for each season.
  • Responsible for delivery of 64 catalogs annually.
  • Plan and manage yearly department budgets.
  • Provide art direction page layouts, catalog pagination and key marketing stories for each season.
  • Manage crews: photographers & photo crews, stylists, h&m, producers, models, athletes, art directors.
  • Art direct photographic assets for assigned catalog pages, advertisement.
  • Collaborate with design teams and merchants for pagination and pacing within catalogs.
  • Direct location and/or studio photo shoots, talent casting.
  • Responsible for the editing, organizing and final selection of all assigned photography.
  • Identify and recommend solutions to graphic design in partnership with catalog team.
  • Provide clear photo retouching direction and color correction as required, to print production regarding reproduction of individual images.
  • Identify opportunities in catalog presentation by maintaining an awareness of changes in the creative industry.
  • Provide input in the development of new processes that improve overall quality and work flow.

 

FUTURE SNOWBOARDING MAGAZINE, SOLANA BEACH, CA

Art Director 2006-2008

  • Primary art director for three snowboarding titles.
  • Manage three magazine titles and design staff for completion for monthly deadlines.
  • Provide art direction for photo shoots, page layouts and all marketing material.

 

AARON CHANG CLOTHING, VISTA, CA

Art Director 2004-2006

  • Branding, graphic design, web development, print
  • Branding of the mens apparel division
  • Designs and graphics for all mens clothing
  • Advertising, packaging, point of purchase, catalogs, aaronchang.com

 

AQUA LUNG AMERICA / US DIVERS, VISTA, CA

Sr. Graphic Designer/Art Director 2001-2004

  • Corporate identity, branding
  • Advertising, packaging, point of purchase
  • Catalogs, web and all other printed materials

 

VESTAL INDUSTRIES , ENCINITAS, CA

Contract Art Director 1992-2010

Branding, advertising, catalogs/publications, packaging, silk screen art, graphic design, photography