On location in Los Angeles, CA for Hollister Fall ’23 Campaign.
My creative leadership expertise, ability to inspire innovation, and my collaborative nature has driven my success. By combining the power of data driven metrics, storytelling and content creation, I create captivating branded experiences that translate across all channels. As Senior Creative Director for the last seven years, I have led the creative transformation of Hollister, a $3.7 billion lifestyle brand, enhancing its relevancy, impact, and value for its target consumers. I have a proven track record of delivering key creative vision, multi-channel content and direction. With over 30 years of experience working for well-known companies such as Quiksilver, ROXY, Eddie Bauer, and DC Shoes, I have expertise in branding, identity, and creative services. I have managed large teams, large scale productions and budgets, collaborated across all job functions and regions, and overseen the visual aesthetic and tone for the overall concept and all marketing activities.
My creative leadership expertise, ability to inspire innovation, and my collaborative nature has driven my success. By combining the power of data driven metrics, storytelling and content creation, I create captivating branded experiences that translate across all channels. As Senior Creative Director for the last seven years, I have led the creative transformation of Hollister, a $3.7 billion lifestyle brand, enhancing its relevancy, impact, and value for its target consumers. I have a proven track record of delivering key creative vision, multi-channel content and direction. With over 30 years of experience working for well-known companies such as Quiksilver, ROXY, Eddie Bauer, and DC Shoes, I have expertise in branding, identity, and creative services. I have managed large teams, large scale productions and budgets, collaborated across all job functions and regions, and overseen the visual aesthetic and tone for the overall concept and all marketing activities.