Sr. Art Director for this iconic clothing brand, spanning all content creation and key marketing stories for both First Ascent and Eddie Bauer brands. Developed photo plans and design presentations and managed a large annual content budget. Partnered with the Multi-media Producer and Sr. Art Director of Retail Design to create expedition photo plans and select images for in-store signage. Developed and executed catalog design, and managed large on-location productions. Contributed to process improvements that enhanced quality and workflow efficiency and quickly acquired technology expertise to support process optimization.
Sr. Art Director for this iconic clothing brand, spanning all content creation and key marketing stories for both First Ascent and Eddie Bauer brands. Developed photo plans and design presentations and managed a large annual content budget. Partnered with the Multi-media Producer and Sr. Art Director of Retail Design to create expedition photo plans and select images for in-store signage. Developed and executed catalog design, and managed large on-location productions. Contributed to process improvements that enhanced quality and workflow efficiency and quickly acquired technology expertise to support process optimization.
