Creative Director for Roxy, an internationally-recognized lifestyle and surf brand. Developed compelling vision, 360° campaigns, and photographic briefs that aligned with the global strategy of its parent company (Quiksilver). Managed the Global Art department and served as the gatekeeper for all projects. Led a 10-member team and multiple outside agencies, ensuring optimal strategy, planning, scheduling, and results. Oversaw the visual aesthetic and tone for the overall concept and all marketing activities. Managed art direction for the brand’s seasonal concept and developed related standards and tools. Collaborated with M&D, as well as the Marketing and Sales department to meet tactical needs and achieve business objectives. Highlights: Transformed the brand’s Creative function by fostering collaboration, implementing industry best practices, driving process improvement and encouraging transparent communication-developed marketing guides, brand standards and branding tools. Navigated major changes as the company transitioned from publicly traded to privately held, and worked through debt consolidation. Maximized the impact of a small content budget. Chosen to lead and deliver the creative strategy on a global scale, aligning with teams from Australia, Japan, EMEA and The Americas. Photos: Cole Barash, Ryan Heywood, Jim Russi, Nicholas Maggio, Jeff Lipsky
Creative Director for Roxy, an internationally-recognized lifestyle and surf brand. Developed compelling vision, 360° campaigns, and photographic briefs that aligned with the global strategy of its parent company (Quiksilver). Managed the Global Art department and served as the gatekeeper for all projects. Led a 10-member team and multiple outside agencies, ensuring optimal strategy, planning, scheduling, and results. Oversaw the visual aesthetic and tone for the overall concept and all marketing activities. Managed art direction for the brand’s seasonal concept and developed related standards and tools. Collaborated with M&D, as well as the Marketing and Sales department to meet tactical needs and achieve business objectives. Highlights: Transformed the brand’s Creative function by fostering collaboration, implementing industry best practices, driving process improvement and encouraging transparent communication-developed marketing guides, brand standards and branding tools. Navigated major changes as the company transitioned from publicly traded to privately held, and worked through debt consolidation. Maximized the impact of a small content budget. Chosen to lead and deliver the creative strategy on a global scale, aligning with teams from Australia, Japan, EMEA and The Americas. Photos: Cole Barash, Ryan Heywood, Jim Russi, Nicholas Maggio, Jeff Lipsky
