ROXY: Heart Breakers. WaveChasers.

Stab Magazine: “And while everyone talks of Hurley having the best team in surfing, let's be real: Roxy have that victory. Check out the new Roxy campaign (above): Heart Breakers, Wave Chasers. We're not sure whether it's because it's on the back of the Kelia wipeout to beer on the boat to liming by Mon Eleogram, but seriously, this is how a campaign shoot should look, and a brand should behave.”

ROXY: Heart Breakers. WaveChasers.

Stab Magazine: “And while everyone talks of Hurley having the best team in surfing, let's be real: Roxy have that victory. Check out the new Roxy campaign (above): Heart Breakers, Wave Chasers. We're not sure whether it's because it's on the back of the Kelia wipeout to beer on the boat to liming by Mon Eleogram, but seriously, this is how a campaign shoot should look, and a brand should behave.”

ECD Sean Vij Photographer: Ryan Heywood

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